Research paper on purchase intention
Extreme Democracy — Journal of Computer-Mediated Communication 13 1:
Data analysis was carried out using SPSS17, the parametric statistical method of t -test, and the non-parametric Friedman test. Journal of Services Marketing 19 3: European Journal of Marketing 41 9: Examine how Facebook advertising impacts user likelihood of elaboration in regards to generate further messages from a brand. Responsiveness and situationality have a positive effect on the purchase intention through cognitive trust significantly, but do not have significant influence on purchase intention through emotional trust. An untapped resource for consumer marketers.Cao W () Research on the influence of virtual-community-based relational intention of .. This paper has some limitations that have to be acknowledged. advertising on enhancing purchase intention of consumers.